SEO – Search Engine Marketing
SEO involves setting up a website to welcome Google bots and avoid ruining the user experience.
Google scans(indexes) your site to determine what your business is all about. Once your site is initially indexed, Google sends it’s search bots around periodically to see what’s new or changed. New pages or posts, new content additions, images and videos.
Google sends search bots around to determining how your site stacks up to your competition and ranks it accordingly. “Ranking on Google” will take some work.
- Content development
- Website load time (Speed)
- Hosting, Security, Mobile responsive
SEO – Techniques
SEO involves working on a website to conform to “Google Best Practices.” There are hundreds of SEO Factors Google considers to determine a websites Page Rank. Page rank determines what position a website occupies against other websites competing for the same keywords.
A search for the keyword “PIZZA” returns, “About 1,680,000,000 results. – April 2019” Obviously, the first day a website is launched it occupies last position in SERP (search engine results page) Gaining position “One on Google.” takes time, skill and technique to compete on the first page of SERP.
SEO – Components
- On page SEO
- Off site SEO