SEM – Search Engine Marketing

Search Engine Marketing (SEM)

Search engine marketing will increase website visibility in search engines. Pay per click advertising is one method used to get exposure as your site gets traction. 

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What is Cost-per-Click Advertising?

CPC (Cost-per-Click) or PPC (Pay-per-Click) refers to advertising exposure through Google or Bing Ads that when clicked, the advertising business gets charged for the click. Return on Investment (ROI) refers to how much business is gained by amount spent.

Cost-per-Click (CPC) Terms for Keyword Marketing

SPEND refers to the amount of money spent on advertising. 

Cost-per-Click is the price paid by a business every time a potential buyer clicks on the ad.

  • Bids are placed on keywords in relation to keyword value.
  • The keyword value of one click is determined by 

ROI tells a business the value of the marketing expense.

What is Search Engine Optimization (SEO)?

  • SEO refers to techniques that improve a website’s ability to get indexed by search engines.
    • Website content development
    • Keyword Optimization